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Marketing Resources & Tips

Why use Google Adwords?

Are you aware of how many people are looking online for your product or service? Google is the largest search engine in the world and not being easily found on it could mean missing out on many potential customers.

SEO (search engine optimization) is the art of making sure you are being found via the key words that matter the most.

If you are considering optimizing your website, we highly recommend you begin with using an Adwords campaign to determine which key phrases are being searched the most. Google Adwords is a great tool to help you build an effective key phrases list. The keyword list will also give you search-volume statistics for a chosen geographical location.

You will also find that Adword will suggest new keywords that you may have never thought of using. Use this list to optimize your LinkedIn, Facebook, and Twitter content.

The statistics will provide information that will help you decide which key phrases are worth optimizing and which ones you should simply keep paying for with your Adwords campaign.

The second advantage is that an Adword campaign will help you kick-start your traffic, sending it to your site right away.

Make sure to get your $100 AdWords coupon code before you start. These coupons are available from your web support service company and allow you to benefit from $100 worth of paid web traffic when you spend $25.

Tip provided by Digital Relay